- Empowerment of supply chain partners Technology has shortened the product life cycle and it has enabled suppliers to quickly develop new products. - Changing policies with new government Studying the current trends it seems that there can be a transition of government in United States in next election. of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be here, Alana-Robertson-at-Munchia-20117-Pestel-Analysis, HackerEarth-Open-Innovation-Management-Platform-20119-Pestel-Analysis, AAI-Bidding-for-Bhogapuram-Airport-From-Authority-to-Bidder-20120-Pestel-Analysis, Data-Enabled-Insights-from-Sericulture-Jayalaxmi-Agro-Tech-20121-Pestel-Analysis, Fiscal-Reforms-and-Abandonment-of-Mines-The-Case-of-Underground-Copper-Mines-of-Ghatsila-Jharkhand-India-20122-Pestel-Analysis, Sadiq-Gillani-s-Airline-Career-Takes-Off-Strategy-in-Action-20124-Pestel-Analysis, Saudi-Arabia-A-Brief-Background-20125-Pestel-Analysis, Intuit-Video-Supplement-Running-Better-Experiments-20126-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-B-2-Pestel-Analysis, Joe-Smith-s-Closing-Analysis-A-Spanish-Version-3-Pestel-Analysis, On-Writing-Teaching-Notes-Well-5-Pestel-Analysis, Exxon-Corp-Trouble-at-Valdez-6-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-A-7-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-B-8-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-C-9-Pestel-Analysis, Ashland-Oil-Inc-Trouble-at-Floreffe-D-10-Pestel-Analysis, The strong political structures and institutions support growth and development for our experts. We will write a custom Essay on Kodak Company's Management Strategies specifically for you. "PESTEL analysis is a strategic management tool . Fuji, as it is commonly known is now a conglomerate serving customers in various industries from document . Eastman Kodak (2018), "Eastman Kodak Annual Report", Published in 2018. Kodak is one of the leading brands in the consumer electronics sector. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. Organizational learning and strategy. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. There are strict regulations pertaining to the health and safety of employees at the Changes in the macro-environment factors can have a direct impact on not only . Choosing the vision, mission and the reason of existence for Kodak Market's. 2. discriminatory and prejudiced actions which could have severe repercussions, Kodak The Rebirth of an Iconic Brand, like other players in the industry, is an equal opportunity USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. - Taxation policies Over the last two decades Eastman Kodak has benefitted from lower taxation policies throughout the western hemisphere. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. infrastructure at a large level. Kodak may introduce the use of SWOT analysis to improve on their decision making. Feel free to connect with us if you need business research. Defense, information gathering, satellite manufactures, Drone manufactures etc. - Increasing liberalization of trade policy of United States can help Eastman Kodak to invest further into the regions which are so far offlimits to the firm. also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same Alongside, PESTEL Analysis of Patagonia Gold of making PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. Fujifilm. Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. inflation rate, interest rate, and unemployment trends. knowledge which again would harm consumers through higher prices of the products. the talent pool, A moderate to high middle class is also important for Kodak The Rebirth of an Iconic Brand as its For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. Strong industrial ties could be developed and maintained under trade blocks across Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. We are here to facilitate you in writing the best case study solution. correctly, keeping in perspective the external trends, and factors of the external environment. Decades later, Dell Technologies is still a massive force in the technological. Importance of PESTEL Analysis in Strategy Management & Planning Process. According to Michael Porter organizational performance is to large extend determined by various industry forces. It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business . employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. Marketers can plan out strategies to make their business more successful with it, and it also helps them understand the problems in the business structure. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with would be imported from other sources for purposes of work. PESTEL Analysis & Environment Analysis. Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). management authorities and institutions to be able to follow regulations, maintain for only $11.00 $9.35/page. - Media outlets play a critical role in influencing the public opinion United States. Oxford: OxordUniversity Press. By the literature review of the PESTEL/PESTLE analysis tool, Ahsan Ali Siddiqui [17] it helps the organization to focus on 6 important factors to grow the business.6 important factors include . - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Kodak Market's business model. maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby PESTEL analysis is a widely used strategic planning and management tool. It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. A Pestel analysis is a framework that illustrates an organization's working state and the external factors affecting it. For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. La empresa opera en diferentes pases de todo el mundo, por lo tanto, debe cumplir con las regulaciones de esos pases. A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. Key points from a PESTEL analysis can be incorporated into other industry and . Profile of Kodak: From Film to Digital Photography case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. The application of PESTEL analysis can help Eastman Kodak Company. - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. of repeat purchase, Again, Kodak The Rebirth of an Iconic Brand will be at an advantage because of their focus on quality, The family structure and size determines the frequency and nature of purchase made, This is also important for understanding consumption patterns, For the target population it he current market, Kodak The Rebirth of an Iconic Brand is faced largely with team Leading human resources. PESTEL analysis is mainly the assessment of macro environment factors. Kodak Market's can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. friendly manner. PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . However, the company has not adapted well to the market's shift toward digital technology. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. Given the wider acceptance of the suggested policies among population, it is safe to assume that the time scale of these policies will be longer the mandated term of the present United States government. If there is huge income inequality in the society then the likelihood of conflict and crime increases. by. If the process is consistent and transparent then Kodak Market's can plan ahead with greater conviction. Government policies and governance system plays a huge role in nature and objectives of the policies. benefit from advanced knowledge, knowhow and technology as well. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to GAP Analysis: Kodak's Resources and Capabilities . It was founded by George Eastman and Henry A. Kodak Market's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. with consumers and gather feedback, As a result, the higher internet penetration has helped Kodak The Rebirth of an Iconic Brand in For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. Used in image collection, sensing, exploitation, analysis etc. Kodak Case Study Examples. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. Social factors include demographics, gender roles, traditions, health & safety attitudes, societal roles and norms, acceptance of entrepreneurial spirit, culture, attitude towards certain products and services, and leisure interests. will be market specific, and the implications of the factors change for a company when the in sales, consumption and penetration of businesses like Kodak The Rebirth of an Iconic Brand. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Find an answer to your question identify the environmental factor described in kodak study increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to population to become loyal customers as well, A higher education in the population is desirable for multiple reasons that will benefit Recently, In the 2020s, Kodak has arrived again on the scene. - Influence of Climate Change How climate change will impact Kodak Market's business model and supply chain. Value Chain. Organizational Behaviour. Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of and sustainable ways and methods, Companies are also hopping on the bandwagon and introducing green products to appeal Introduction/ Background. 4: T - Technological. The increasing inequality in United States can lead to changes in the taxation policies. families of nuclear style, with two older children, and sometimes a younger child, The key decision makers are eth parents, though they take into consideration the Plc will equip the business for taking advantage of potential growth opportunities through disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be renewable energy for operations and business processes, This is being done to reduce the environmental footprint by the market, as well as for PESTLE analysis adalah metode manajemen risiko yang digunakan untuk mengevaluasi lingkungan eksternal bisnis. How Eastman Kodak will be impacted if there are not enough protection. It replaced the glass photographic plates with a roll of film that was simple to use. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. November 1, 2018 October 10, 2018 admin Case Study Kodak. Scanning the Environment: PESTEL Analysis. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. 1. - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. lower overall expanding, which could harm businesses and companies, as well as lower Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage 1. Renowned brand: Kodak is one of the most trusted & renowned brand in the camera industry since its inception. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to Today, the term . Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. thereby could increase competitiveness, especially through pricing strategies which up-gradations and innovation to increase business efficiency and affectivity, There is high rate of innovation across all industries, which makes companies Case analysis can be dependent on a few examples, not only for service uses. sustainability, The country as a whole it all its industries is gradually moving towards the use of Eastman Kodak operates in a dynamic environment where it is influenced by collective social trends, government decisions, technological changes, regulatory framework, increasing environmental activism among consumers, consumer spending behavior, increasing regulatory framework for environmental factors, and ever evolving legal system. - Environment Laws and guides The level of environmental laws in the United States and what Eastman Kodak needs to do to meet those laws and regulations. United States is a young country and growing. pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of Journal of Management, 11(3), p. 209224. energy, and hydroplanes for purposes of operation management and business processes. checks, and avoid any future hassles. The result of which is used to identify threats and weaknesses, strengths and opportunities which can be considered or used in a SWOT analysis. of recycled products for consumers to benefit from, The country has high regulations for waste management and control, Kodak The Rebirth of an Iconic Brand should associate itself with, and register with the waste PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. its existing products. for the country as well, It is important for government and political institutions and bodies to monitor 2. - Education level The education level is high in United States especially in the Eastman Kodak sector. As population is ageing it will require less tech intensive products. The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training We will write a custom Essay on Kodak . Published by HBR Publications. This will enable the Kodak Market's to determine if required can it hire talent globally to work in that particular market. If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. The company also sells printers and printing materials that are used in reproducing photos from their digital form. Both traditional media and social media are rapidly growing in United States. produced and marketed using environmentally friendly It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. innovation, Businesses take advantage from innovation and development through the overall Secondly local governments are also looking into Printing Services specific taxation policies to contain the carbon footprint of the Services sector. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. Kodak Company was founded by George Eastman 133 years ago. We work with the aim - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. Boston: Cengage Learning EMEA. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological back chain, who are following strong principles with regards to environmental Analyze Strengths and Weaknesses of Kodak Market's. allowing consumers to enjoy favorable and competitive pricing, Desirable tax policies that support business growth and development will allow New Delhi: New Age International. Our writers are all set to help you with At EMBA PRO, smoothly, Government stability also attracts investors for businesses and companies such as This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. . - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. - Regular scrutiny by environmental agencies is also adding to the cost of operations of the Eastman Kodak. Corporate strategy - Analyst's summarization of the company's business strategy. Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally more flexible as well as effective ways for business operation and other business New Jersey: Prentice Hall. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Posted by Freddie Murphy on May-12-2018 . Attitude towards immigration has come under sharp focus. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. Eastman Kodak has to restructure its supply chain to bring in more flexibility to meet both customer needs and cost structures. and the organizational culture remains toxic free, Kodak The Rebirth of an Iconic Brand ensures this by following regulations about the anti-discrimination of health in their products as per consumer research and behavioral assessments. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. SWOT analysis is a strategic planning tool that can be used by Eastman Kodak Company managers to try to do a situational analysis of the corporate. - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. From the various alternatives presented in . current consumers, and advocates, This group acts as brand ambassadors for Kodak The Rebirth of an Iconic Brand, and encourages younger whole, which in turn will boost player performance and improve overall competitive 1. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.It is very important that an organization considers its environment . - Recycling is fast emerging as a norm rather than a good thing to do in United States economy. The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. increase in the green lifestyle, Consumers in the country, and across all markets are increasingly preferring products Some of the technological factors are innovation in customer services, nnovation in product offerings, supply chain disruption because of technology, access to greater information, population access to technology, rate of technology driven change, access to mobile phones driving empowerment etc. Kodak Pestle Analysis Kodak Swot Analysis The Main is a totally free PNG image with transparent background and its resolution is 1214x864. PESTLE Analysis of Nikon analyses the brand on its business tactics. This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. consumer to purchase and benefit from. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its accomplish their Compiling and Using a "PESTLE" Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school's environment that could affect its risk profile. It is written by Scott A. Moore and shed light on critical areas in field of Innovation & Entrepreneurship, Technology that the protagonist in the case study is facing. The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. Its name is an acronym for the Factors it Proposes to Study these Environments: Eastman Kodak can leverage this trend to better market and position its products. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . Plc, and their performance, Higher consumer spending trends are preferred as they lead to higher purchases and Definition of PESTEL / PEST / STEP Analysis. 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