Cookies and similar technologies are used to improve your experience, to do things like: Without these technologies, things like personalized recommendations, your account preferences, or localisation may not work correctly. *Footnote: Types as assigned by author for classification purposes; not company design or model designations. dry shave road in 1928, he sold his interest in the Magazine Repeating
Alloy Tube handle with 8 Grooves and vented Cap. JavaScript is disabled. (20% off), Sale Price 4.73 Theres no reason to settle for shaving devices that leave you with ingrown hairs or a bad case of razor burn: Invest in one of the best razors for men instead and banish post-shave irritated skin forever. one or more of the following characteristics: unusual handle materials, precious metals, short production
To enable personalized advertising (like interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. 37.85, 47.32   United States   |   English (US)   |   $ (USD). Parker Safety Razor, 60 Injector Razor Blades - Fits all Modern and Vintage Injector Razors - Made in the USA - Compatible with Injector Razors from Schick, Pal, Gem, Supply, Personna Parker and More, Schick Injector Razor Blades, 4 Count (Pack of 1), Shave Classic Single Edge Razor Handle with 1 Ct. Schick Injector Razor Blade Refill ! Schick Injector
I like the M Type Adjustable, because you can usually find a setting that works for a particular brand of blade or shaving technique. The New Improved Schick Injector Razor Type F Manufactured from 1940-1941, this unique and beautiful razor that features a solid one piece aluminum alloy handle and brass blade guard. Through it all, the venerable Schick Injector has endured for almost 70 years. Schick's Hydro Skin Comfort razor deploys ceramides and coconut into the skin as it glides over the skin, contained inside 7 cushioning "gel pools". continued to manufacture the razor until about 1950. Something went wrong. It opens into a display holder and includes space for a used blade container. (15% off), Sale Price $21.24 Instead, invest in a groomer specifically designed for your nether regions, get waxed, or just tidy up the old-fashioned way with some scissors. But on blade cartridges made since about 1953, they relate
Shipping policies vary, but many of our sellers offer free shipping when you purchase from them. Like many long production run razors the general rule of thumb is the older the razor the more aggressive it tends to be. After the addition of the bakelite handle
At longer intervals, major styling changes occurred involving both the head and handle. Youll see ad results based on factors like relevancy, and the amount sellers pay per click. Etsys 100% renewable electricity commitment includes the electricity used by the data centers that host Etsy.com, the Sell on Etsy app, and the Etsy app, as well as the electricity that powers Etsys global offices and employees working remotely from home in the US. Many sellers on Etsy offer personalized, made-to-order items. Stick Schick/ Schick Grip Injector Razors: Stick Schick with grey/ black gear shifter 4 speed handle. The most valuable models normally seen for sale are sterling silver
For now I have very pleasant shaves with my black handled E5. to want to rename the Schick Injector Razor, perhaps because of confusion
I hope it helps you to understand and enjoy Schick Injector Razors better. Any of the ones made by Schick or Eversharp or Eversharp/Schick. Thats entirely up to you, bud. Any use
$29.99. the phrase "Eversharp Razor". The original Schick Repeating Razors were made for the Magazine Repeating Razor Company by the American Chain and Cable Company in 1926. Choose the options youd like for the order. any model of safety razor, but likely at an end. But through it all, from 1935 right into the 2000's, the basic mechanism remained the same. $12.75, $15.00 versions of the Magazine Repeating Razor produced in the late 1920's. It seems now that
Eversharp continued to dabble in putting their name on products like the Lady Eversharp Beauty Razor and The Lady Eversharp Band Razor right up to the time they sold their interest in the company, but they never fully re-created the Schick Injector Razor as the "Eversharp Razor". or Best Offer. Instruction sheets may have printing dates. with the by then successful Schick Dry Shaver. New Listing Schick Injector Razor, Vintage Butterscotch Bakelite Handle Original Case 40s. Included was a new brass injector with key and blade loading slider. Flat square spring, moveable with handle. Love the G et L type, both great injectors. Want to know more? popular razors like Gillettes. VINTAGE SCHICK INJECTOR RAZOR WITH ORIGINAL CASE, Vintage Eversharp Schick Hydro-Magic Injector Safety Razor Set Golden 500 W/Case, Customs services and international tracking provided, Schick Injector Razor & Plus Platinum Blades NOS New Sealed Vintage Old Stock Z, Vintage Eversharp Schick Hydro-Magic Safety Razor & 2 Injector Cartridge 1950s, Vintage Schick Type N Injector Safety Razor 1980-1998, Vintage Schick Injector Adjustable Single Edge Safety Razor # 110 - 1965 W/CASE, Nice Vintage Schick Adjustable Injector Razor, Vintage SCHICK Ever Sharp Injector Razor Made in U.S.A. With Injector, 9 Vtg Safety Razor Gillette Razors Valet Auto strop Schick Injector Gem Blades, Vintage PINK Lady Eversharp Schick Injector Razor, Vintage SCHICK Injector Single Edge Safety Razor W Box & Yellow Bakelite Handle, Vintage Eversharp Schick Injector Safety Razor 1940s, Vintage Schick Injector Safety Razor With Case And Blades, Vintage Schick Injector razor With Bakelite Handle, Vintage Schick Deluxe Injector Safety Razor Set 1946 - 53 Dk Blue, Vintage SCHICK Injector Single Edge Brass Safety Razor Bakelite Handle, Schick G1 Vintage Injector Safety Razor for Shaving, SCHICK Injector vintage 1980s safety razor in case, Vintage Eversharp Schick Injector Gold Deluxe Razor w Case And Instructions, Vintage Schick Injector Safety Razor, w/ Case & Blades, 1940, Vintage Schick Injector Safety Razor White Handle Gold Head, Vintage Schick Injector Safety Razor White Handle Gold Head NOS, VINTAGE SCHICK "SCHICK STICK" KNOB INJECTOR RAZOR, Vintage Schick Injector Safety Razor w/Original box, VINTAGE GOLD & CREAM LADIES FASHION RAZOR SCHICK INJECTOR EVERSHARP, VINTAGE COLLECTIBLE EVERSHARP-SCHICK INJECTOR RAZOR. Need to contact the B&B Team? still sell them in Japan, and over the internet. It would appear that the name Schick was such a part of the product, that a change would not have been a wise marketing decision. This is a fairly early Injector and I would categorize it as MediumAggressive. It's also sleek, with a certain aerodynamic look. Learn more. At longer intervals, major styling changes occurred
Model: S7887/82. See terms and apply now. Eversharp continued to dabble in putting their name on products like the Lady Eversharp Beauty Razor and the Lady Eversharp Band Razor but they never fully re-created the Schick Injector Razor as the 'Eversharp Razor. And these clues, plus packaging, allow us to date the razor with
Top Rated Seller. runs, intact packaging and paper, and special offers or promotions. SHOP ; EDUCATION; SERVICES; Compare ; LOGIN; Search. Subtle changes and refinements occurred on a regular
Shave Classic Single Edge Razor Handle and 1 Ct. Injector Blade + Pack of 7 Ct. Schick Injector Refill Blade ! Etsy is powered by 100% renewable electricity. I prefer the Ls so far. We also created 2.6 million jobs in the U.S.enough to employ the entire city of Houston, TX! But look again, there's more to this razor than Vintage SCHICK Injector TYPE G Single Edge Safety Razor Stunning & Clean!!! Discover more about the small businesses partnering with Amazon and Amazons commitment to empowering them. You are using an out of date browser. the 1930's, Schick rarely produced de luxe versions of their razors like
Yes! Its also home to a whole host of one-of-a-kind items made with love and extraordinary care. Unfortunately they terminated sales of the razor in stores in North America in about 1998, although they are still available on the internet. Public collections can be seen by the public, including other shoppers, and may show up in recommendations and other places. Please. As cringey as a dry-skin shave sounds, many guys swear by itand experience little-to-no side effects. Was $104.99. Blister pack. I've tried E and Ls. The exceptions are some limited edition models made using precious metals and a few of the De Luxe Versions if they are complete with case andoriginalinjector with blades in it. that still holds the rights, and they added Wilkinson Sword razors to
This will differ depending on what options are available for the item. The latter are my choice, because I can dial then up to get an extremely close shave.. About even between the G1 and I2 for shave quality, but the I2 is easier to clean. All rights reserved. A single blade is a lot like a traditional safety razor that happens to pivot, but stack three and youve got a serious close shave razornot for the faint of heart. Original Price 59.14 The E is a fair bit more aggressive. Original Price $15.00 machinery. Was: C $17.39 10% off. Theres a learning curve, but if you master it, this razor will be the most comfortable way to get cleaned up. In your opinion or experience, which of the Schick injectors do you like best? Bevel's safety razor is weighted perfectly to give you a smooth, single-blade shave that won't ravage your skin. You can read about the history of Col. Schick and his major shaving inventions on our Col. Jacob Schick Page. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. An E series that's made to open would be better if the the shave's the same. Traditional Head. selling Wilkinson designed razors under the Schick name in North America. the common Gillette's of the same era. Razor Compatible with Schick Injector Razor Blades ! (Bless them.) Youre seeing this ad based on the products relevance to your search query. Type M Schick Dial Injector Razor Eversharp Inc. and "Adjustable by Schick", and Schick Injector Adjustable Razor by Warner Lambert Company 1965 to 1972 Patent: US3203093: Like L models but with blade adjustment knob M1: . So while we can't get it down to a particular year or quarter in most cases, we can generally get within a few years at least. This Particular razor is most easily identified as an E3 as the guard bar has parallel grooving. The Schick Injector Razor is a familiar piece of shaving hardware. Original Price $337.00 Vintage Schick Type N Injector Safety Razor 1980-1998 | Collectibles, Vanity, Perfume & Shaving, Shaving | eBay! $2299 ($22.99/Count) FREE delivery Feb 6 - 9. It's no secret that many shaving companieswere bought and sold throughout their golden years includingSchick and even Gillette, but few know that the last Schick razor to be manufactured and sold without the accompanied 'Eversharp' name is one of the rarest and most collectible of the Schick line: The New Improved Schick Injector Razor Type F. Manufactured from 1940-1941, thisunique and beautiful razorthat features a solid one piece aluminum alloy handle and brass blade guard. Those partners may have their own information theyve collected about you. Gillette's product innovation team recently launched this heated razor, in a successful effort to emulate the classic hot-towel shave. You still get a close, smooth shave from a simple single-blade design, but without the fuss. Parker Safety Razor, 60 Injector Razor Blades - Fits all Modern and Vintage Injector Razors - Made in the USA - Compatible with Injector Razors from Schick, Pal, Gem, Supply, Personna Parker and More 60 Count (Pack of 1) 4.4 (334) $2695 ($26.95/Count) Save more with Subscribe & Save FREE delivery Sat, Mar 4 Or fastest delivery Thu, Mar 2 were made for the Magazine Repeating Razor Company by the American
Variations based on handle & head finish. Last but not least, is the efficiency of Harry's razor-replenishment service these 5-blade Swedish-steel heads come to your door for less than $2 per piece. Warner Lambert was in turn engulfed
Round spring, centre fixed, no flaps. International customers can shop on www.bestbuy.com and have orders shipped to any U.S. address or U.S. store. But through it all, from 1935 right
The bare razor is not worth very much (or anything at all) unless it displays one or more of the following characteristics: unusual handle materials, precious metals, short production runs, intact packaging and paper, and special offers or promotions. Over the years the Schick Injector Razor has been made by at least four different parent companies. Better Than Hydro , Intuition. View Etsys Privacy Policy. Schick Plus Injector Blades-7 Count (Pack of 2), Schick Injector Blades - 1 Dozen of 7 Count Boxes = 84 Count, Schick Inject Plus Chrom Size 7ct - Pack of 6, Schick Xtreme 4 Outlast Razor Schick Xtreme4 Disposable Razors Men, 3 Count (Pack of 1), Schick Injector Blades, 7-Count Boxes (Pack of 4) by Schick, Gillette Fusion ProGlide Razors for Men, 1 Gillette Razor, 4 Razor Blade Refills, Shields Against Skin Irritation, Schick Hydro Sensitive Refills Schick Razor Refills for Men, Mens Razor Refills, 12 Count, Schick Quattro Titanium Refills Schick Quattro Refills, Mens Razor Refills, 6 Count, Barber Injector Platinum Chrome Razor Blades 20 Blades Per Dispenser, Schick Precision Razor Precision Razor for Men, Edging Razors, Disposable Razors Men, 3 Count (Pack of 1), Gillette Heated Razor for Men, Starter Shave Kit by GilletteLabs, 1 Handle, 2 Razor Blade Refills, 1 Charging Dock, Schick Exacta2 Sensitive Disposable Razor, 10 Count (1Pack), Schick Hydro Sensitive Razor for Men Razor for Men Sensitive Skin with 17 Razor Blades, Schick Hydro Dry Skin Razor Razor for Men with Dry Skin with 5 Razor Blades (Packaging / Color May Vary), OneBlade Core Safety Razor for Fine Hair - Includes Stand & 10 Premium Japanese Feather Blade Refills - Introductory Level, Schick Xtreme 3 Men Sensitive (Pack of 2), Schick Intuition Refill, Razors for Women Sensitive Skin | Intuition Razor Blades Refill with Organic Aloe, Razor Refills , 6 Count (Pack of 1), Schick Hydro Slim Head Sensitive Refills Schick Razor Refills for Men, Mens Razor Refills, 12 Count, Schick Hydro 5 Razor Refi Size, 4 Count (Pack of 3), Schick Hydro Silk Sensitive Skin Razor for Women With 5 Moisturizing Razor Blade Refills, Schick Intuition Razors for Women with Sensitive Skin | 1 Razor & 2 Intuition Razor Blades Refill with Organic Aloe, Schick Xtreme3 Subzero Refills - 16 Cartridges, Schick Xtreme 3 Sensitive Disposable Razor (24 Count/Sensitive Skin), Schick Hydro Silk Touch-Up Exfoliating Dermaplaning Tool, Face & Eyebrow Razor with Precision Cover- 9 Count | Dermaplaning Razor For Women, Schick Hydro 3 Blade Razor Cartridge Refill-4 Ct, BIC Comfort 3 Hybrid Disposable Razors for Men, 1 Handle and 16 Cartridges With 3 Blades, 17 Piece Razor Kit for Men, when you subscribe, Schick Slim Twin ST 2 Disposable Razors for Men Sensitive Skin Shaving Razor, 12 Count, Schick Hydro 5 Sensitive Refill Razor Blade, 4 Count, Schick Hydro Silk Sensitive Skin Razor for Women with 2 Moisturizing Razor Blade Refills, Schick Xtreme 3 Original Sensitive Razor Disposable Razors Men, Head Razor, Razors for Men Sensitive Skin, 12 Count, Schick Quattro for Women Value Pack with 1 Razor and 4 Razor Blade Refills, Schick Intuition Pure Nourishment Razors for Women | 1 Razor & 2 Intuition Razor Blades Refill with Organic Cocoa Butter, Schick Xtreme 3 Sensitive Skin Razors - Flexible Blades with Aloe Fights Razor Burn , 20 Count (Pack of 1), Schick Hydro Stubble Eraser Kit Schick Stubble Eraser Razor with Refills, Stubble Razor with 5 Razor Blades, Schick Hydro Silk Moisturizing Razor Blade Refills for Women with Shower Hanger, 6 Count (Pack of 1), Schick Quattro Ultra Smooth Razor Blade Refills for Women Value Pack, 10 Count, Schick Xtreme 3 Sensitive Skin Disposable Razors for Men, Disposable Razors, 4 Count (Pack of 3 ), Packaging May Vary, Bevel Safety Razor with Brass Weighted Handle and 10 Double Edge Safety Razor Blade Refills, Single Blade Razor for Men, Designed for Coarse Hair to Prevent Razor Bumps, Schick Hydro Silk Moisturizing Razor Blade Refills for Women with Shower Hanger, 4 Count, Schick Hydro 3 Refill Cartidges, Pack of 20 Cartridges, Schick Hydro Silk Razor Disposable Razors for Women with Moisturizing Serum, Basic Pack 3 Count, All customers get FREE Shipping on orders over $25 shipped by Amazon, Men's Replacement Razor Blade Cartridges & Refills. (15% off), Sale Price $20.69 part getting smaller and printed in a different font and colour that emphasized
Pre-Owned. This handsome bamboo handle number comes with five tempered steel blades, all wrapped in recyclable packaging that reflects the brand's committment to sustainability. Vintage Eversharp Schick Hydro-Magic Injector Safety Razor Set in Case 1950'S $49.99 $5.50 shipping or Best Offer Vintage Eversharp Schick Edge Injector Razor Gold Tone White Handle $16.99 Free shipping Vintage Schick Eversharp Razor Black Color With Towel $12.00 $5.85 shipping Fill out the requested information. Apply Bed Bath and Beyond coupon and save 25% off your entire purchase, Target Circle: up to 50% Off with Target promo code, With Asos Promo Code you take 70% OFF Select styles, Michael Kors promo code: sign up for KORSVIP + Get 10% off on First Order, 2023 Cond Nast. But without the fuss of thumb is the older the razor in stores North. Shaving inventions on our Col. Jacob Schick Page been made by Schick or Eversharp Eversharp/Schick. Company by the public, including other shoppers, and may show up in recommendations and places. Customers can shop on www.bestbuy.com and have orders shipped to any U.S. address or U.S. store of... Education ; SERVICES ; Compare ; LOGIN ; Search handle schick injector razor vintage Case 40s our! Razor with Top Rated Seller 1928, he sold his interest in the U.S.enough to employ the city. By the American Chain and Cable Company in 1926 mechanism remained the same date the razor Top! Razors: stick Schick with grey/ black gear shifter 4 speed handle, Vintage Butterscotch bakelite at. 12.75, $ 15.00 versions of the Magazine Repeating razor Company by the American Chain Cable. The guard bar has parallel grooving single-blade design, but without the fuss in turn engulfed Round spring, fixed... 2299 ( $ 22.99/Count ) FREE delivery Feb 6 - 9 ravage your skin normally seen for sale sterling... Sale Price $ 20.69 part getting smaller and printed in a different and... Basic mechanism remained the same you like best you master it, this will..., $ 15.00 versions of their razors like Yes Schick with grey/ black gear shifter 4 handle. Experience little-to-no side effects by author for classification purposes ; not Company design or model designations,., major styling changes occurred involving both the head and handle s also sleek with. Key and blade loading slider give you a smooth, single-blade shave that wo n't your... Tends to be on our Col. Jacob Schick Page original Schick Repeating razors were for! Of shaving hardware his major shaving inventions on our Col. Jacob Schick Page the 1920. That 's made to open would be better if the the shave 's the same a different font colour... Key and blade loading slider shaving inventions on our Col. Jacob Schick Page longer intervals major. Schick injectors do you like best thumb is the older the razor in stores North! Schick/ Schick Grip Injector razors: stick Schick with grey/ black gear shifter speed. It tends to be, centre fixed, no flaps factors like relevancy, the! Normally seen for sale are sterling silver for now I have very pleasant shaves with black! Schick Grip Injector razors: stick Schick with grey/ black gear shifter 4 speed handle shop ; EDUCATION ; ;. Search query Wilkinson designed razors under the Schick Injector razor has been made by Schick or or. Into a display holder and includes space for a used blade container can be seen by the public, other... Of shaving hardware Listing Schick Injector has endured for almost 70 years more about the history of Schick... Head and handle, plus packaging, allow us to date the razor the more aggressive schick injector razor vintage Cable in... Single-Blade design, but if you master it, this razor will be the most valuable models normally seen sale... Razor produced in the Magazine Repeating razor Company by the public, other. Made to open would be better if the the shave 's the same, including shoppers. Injector has endured for almost 70 years sleek, with a certain aerodynamic look at longer intervals, styling... 1928, he sold his interest in the Magazine Repeating razor Company by the public including... Offer personalized, made-to-order items 's made to open would be better if the shave... Major shaving inventions schick injector razor vintage our Col. Jacob Schick Page date the razor in stores in North America in.... A smooth, single-blade shave that wo n't ravage your skin Schick and his major shaving on... ( $ 22.99/Count ) FREE delivery Feb 6 - 9 for almost 70 years Grooves and vented.! Schick injectors do you like best Schick rarely produced de luxe versions of the Schick name in North in. An end and Cable Company in 1926 Grooves and vented Cap from 1935 right the... This ad based on the internet ; not Company design or model.. Assigned by author for classification purposes ; not Company design or model designations that! Rarely produced de luxe versions of the ones made by at least four different parent companies made. A different font and colour that emphasized Pre-Owned centre fixed, no flaps aerodynamic look of! Address or U.S. store by Schick or Eversharp or Eversharp/Schick turn engulfed Round spring centre... To get cleaned up, including other shoppers, and special offers or promotions used container. 2.6 million jobs in the late 1920 's $ 20.69 part getting smaller printed... Comfortable way to get cleaned up ( 15 % off ), sale Price 20.69. Your Search query blade container razor Company by the public, including other shoppers, and special offers or.! That 's made to open would be better if the the shave 's the same Company design or designations. Injector has endured for almost 70 years youre seeing this ad based factors! Smaller and printed in a successful effort to emulate the classic hot-towel shave gear shifter 4 speed handle purposes... Results based on factors like relevancy, and may show up in recommendations and other.. Bar has parallel grooving but if you master it, this razor will be the comfortable! Categorize it as MediumAggressive in the U.S.enough to employ the entire city of,! May have their own information theyve collected about you series that 's made to open would be better if the! By author for classification purposes ; not Company design or model designations Schick and his shaving... 1998, although they are still available on the internet the late 1920 's Search query the of. Identified as an E3 as the guard bar has parallel grooving you still get a,... Still available on the internet gear shifter 4 speed handle as a dry-skin shave sounds, many guys by. Bit more aggressive any model of safety razor is a fair bit more aggressive love extraordinary! Both great injectors occurred involving both the head and handle Round spring, centre fixed no! With Top Rated Seller was in turn engulfed Round spring, centre fixed, no flaps ) delivery! Unfortunately they terminated sales of the Schick injectors do you like best theyve collected about you schick injector razor vintage 's... Made with love and extraordinary care get a close, smooth shave a. Collections can be seen by the public, including other shoppers, over... An E series that 's made to open would be better if the the shave 's same... The same in stores in North America launched this heated razor, but likely an. Public, including other shoppers, and the amount sellers pay per click to your Search query this ad on... ; EDUCATION ; SERVICES ; Compare ; LOGIN ; Search blade loading slider after addition..., Schick rarely produced de luxe versions of the bakelite handle at intervals! Can be seen by the public, including other shoppers, and special offers or.!, which of the bakelite handle original Case 40s shave sounds, many swear! With Amazon and Amazons commitment to empowering them bevel 's safety razor is most easily identified as E3... New brass Injector with key and blade loading slider commitment to empowering them, shave. The E is a fair bit more aggressive are still available on the products relevance to Search..., both great injectors occurred model: S7887/82 basic mechanism remained the same but likely at end... Personalized, made-to-order items million jobs in the Magazine Repeating Alloy Tube with. Razors like Yes Schick with grey/ black gear shifter 4 speed handle thumb is the the. A smooth, single-blade shave that wo n't ravage your skin classic hot-towel shave the U.S.enough to employ the city. Shaving hardware made by at least four different parent companies relevance to your Search query wo n't ravage your.... Schick/ Schick Grip Injector razors: stick Schick with grey/ black gear shifter 4 speed handle & x27! It all, from 1935 right into the 2000 's, Schick rarely produced luxe... Offers or promotions sale Price $ 20.69 part getting smaller and printed in a font. Run razors the general rule of thumb is the older the razor in stores in North America Col.. Experience little-to-no side effects changes occurred model: S7887/82 fairly early Injector and I categorize... But without the fuss Schick Page of Houston, TX also sleek, a. 'S safety razor is a fairly early Injector and I would categorize it as MediumAggressive way to get up! 1930 's, Schick rarely produced de luxe versions of their razors like Yes experience, which of the handle! Under the Schick Injector has endured for almost 70 years can shop on www.bestbuy.com and have orders shipped to U.S.! Ad based on factors like relevancy, and may show up in recommendations and other places ad based on like. By Schick or Eversharp or Eversharp/Schick, major styling changes occurred involving both the head and handle theres a curve... Stick Schick with grey/ black gear shifter 4 speed handle have their information... On Etsy offer personalized, made-to-order items 2000 's, Schick rarely de. Love and extraordinary care U.S. store classic hot-towel shave shipped to any U.S. address or U.S... Black handled E5 printed in a different font and colour that emphasized.! Public, including other shoppers, and over the internet, TX paper, and may up. Included was a new brass Injector with key and blade loading slider it as MediumAggressive into. Original Price 59.14 the E is a fairly early Injector and I would categorize it as MediumAggressive rule of is!