A. Dashboards or scorecards or graphic representation of metrics can take any form ranging from line charts, or pie charts, to bar charts. This is an example of a: A. Gatekeeper: accountant who controls the budget. Which of the following sales promotion tools work best for Kellogg's? B. A. consumer promotions; media advertising New buy: You're buying teeth whitening strips for the first time and think what attributes must you consider. A. A. \hline 230.67 & 19.20 & 44.79 & 47.64 & 5.10 \\ A. D. Bonus packs, 39. A. Smirnoff Vodka. Special pricing of 2 packages for $5 instead of the $2.89 regular price Through the marketing activities above, Colin is utilizing a pull strategy creating consumer demand and pulling consumers, retailers, and distributors to his product. Event marketing High customer involvement: For expensive purchases, brand, uniqueness and quality matter. B. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. 113. C. Consumer switching behaviour is curtailed. Each role seeks different attributes (price, great features, delivery date, customer service). A. cross-ruff Cluster analysis for segmentation Examples include products purchased, user status, media habits, loyalty, and frequency of usage. -Design primary data collection. B. C. sales training programs This discount will be deducted straight from the bill. Question: QUESTION 1 Examples of functional requirements include the following, EXCEPT: A. descriptions of the tasks the system will have to perform - inputs, processing and outputs. C. sweepstakes For expensive purchases, blank_________, uniqueness and quality matter. B. definition of the data that a system has to track and report on. Some examples of building upon their gross motor skills include: hopscotch and skipping trampoline jumping swimming playing musical instruments The takeaway Accompanying you child through. a Material movement. a. organizing citizens to improve their neighborhoods. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. C. push money. D. encourage retailers to use Eastern Canadian's planograms, 24. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? This company focuses on a single segment and has multiple offerings for the segment. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? And how important are each of these attributes? Using focus groups is an exploratory and descriptive technique where eight to ten consumers discuss products and competitors' products. is used in portfolio analysis and classifies brands or products according to whether each has a strong or weak market share and a slow or growing market. C. permit a brand to obtain prominent place where high traffic occurs. \hline 230.67 & 17.90 & 40.17 & 43.91 & 4.60 \\ B. to maintain trade support for established brands. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. Door-to-door sampling Buyer: administrator who orders equipment and supplies. C. Everyday low pricing Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. B. direct mail D. promotional allowances, 86. A. push money. C. Lower redemption rate Low customer involvement: Customers don't care and won't spend time thinking about brands. Which of the following is NOT a downside to running a promotion in a specific geographic region? D. Bauer Hockey Skates. It's about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace - being known for a certain "something.". In a pull marketing strategy, the goal is to make a consumer actively seek a product and get retailers to stock the product in response to direct consumer demand. C. vertical cooperative advertising b. changing the physical environment. Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands. Variabilityservice quality differs based on who performs the service unless standardization in service quality is offered through training. D. 55%, 102. D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? Secondary data already exists (e.g., in the library, online); they're quick and cheap to obtain. A. B. Choose one answer. The pairs of means are used to plot the attributes in a two-dimensional space. C. Indirect advertising 16. Behaviors are important because they help marketers predict future purchasing. B. Which of the following statements about rebates is true? Dare makes Breton snack crackers, which compete with many other brands in the category. Surveys for customer satisfaction A. price-off deal. It's important to note that positioning is always through the "lens" of the customer/consumers. Incentive marketing D. ensure greater in-store exposure. A. sweepstakes; contest Surveys to assess customer satisfaction with Internet as a distribution option \text{0} & \text{1} & \text{2} & \text{3} & \text{4} & \text{5}\\ Dare makes Breton snack crackers, which compete with many other brands in the category. \text { Estimated machine hours for year } & 600,000 & \\ D. early decline stage, Geerlilik trleri (lme aralarnda bulunma, Chapter 19: Consumer Sales Promotion - Sampli, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. C. contest D. a rebate cooperative advertising, 109. is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. The advantage of online surveys is _______. Understanding power structure and handling conflict are important to channel success. The franchisor (the company) benefits include capital, efficiencies and economies of scale, committed people, reduced investment risk, and the ability to focus on core functions (product development). The tremendous decrease in the number of new products B. Sampling On the other hand, the number of businesses that comprise a customer base will be far fewer than the potentially millions of consumers. Material movement. Effective Segmentation is actionable. D. Trade marketing, 17. Match the following terms with the descriptions below. Probability sampleImplies the probability of selecting any respondent from the population into the sample is known Instead of trying to appeal to the entire marketplace, smart marketers and smart companies try to find out which customers will like their product and get the product into their hands. There are several pull marketing methods available today, including: Social media networks Word of mouth Media coverage Sales promotions and discounts Advertising B. B. Contests A. Critics argue that trade promotions generally result in higher brand equity. \hline \text { Estimated factory overhead cost for fiscal } & & \\ Companies that have experimented with one-to-one marketing have scaled back their attempts to achieve mass customization because it is not cost effective. Participants rate on the following items: water sports, meals included, available excursions, nice rooms and good quality for money. D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. Which of the following would be NOT an example of a nonfranchise-building promotion? A. slotting allowances A. retailer power B. beer 3. Network methods to identify opinion leaders in buzz marketing. D. magazines, 55. Four explanatory variables are used: (1) STR is the student-to-teacher ratio in %\%%, (2) TSAL is the average teacher's salary in $1,000s,(3)NC\$ 1,000 \mathrm{~s},(3) \mathbb{N C}$1,000s,(3)NC is the median household income in $1,000\$ 1,000$1,000 s, and (4) SGL is the percentage of single-parent households. Focus groups for concept testing 92. A. horizontal cooperative advertising a. Asymmetric idea b. A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products and draw (pull) consumers to the product. 15. \hline 1. B. C. rebate B. Price: Will customers pay what you would like to charge? Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. A customer compares brands by the most important attributes or dimensions. What is the cost per coupon redeemed to Uncle Ben's? Couponing C. in/on packs C. rebates D. The contest or sweepstakes often fails to contribute to the brand franchise. Some push oriented activities include advertisements to partners, selective distribution, sales force incentives, price discounts, quantity discounts, financing typically directed at the intermediary, and allowances for marketing activities. Wall display B. B. trade shows Brand equity includes awareness, positive brand associations, brand preference, trial, repeat, brand loyalty and brand love. C. slotting Which one of the following is NOT a stage in the Product Life Cycle? D. bonus pack, 66. Examples of demographics include gender, age, household composition, lifestyle cycle, education, income, and ethnicity. C. exhibitions B. consumers purchase more on the basis of price, value, and convenience than brand. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Segmentation: Customers aren't all the same; they vary in their preferences, needs, and resources. Let's make more money: A company can state sales objectives in terms of currency, market share, units, change from last year or quarter, region, and investments made toward current sales - the philosophy underlying return on investment (ROI), return of marketing (ROM) or return on quality initiatives (ROQ). This payment is known as: Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? 6. D. Mail-in refunds and rebates, 57. D. new product fees. C. high-involvement sales promotion B. bounce-back The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: What actions does the Fed take "when the economy is weak and unemployment is on the rise"? A. cooperative advertising Customers, Company, Context, Collaborators, Competitors. The differences between goods and services are all of the following EXCEPT _________. D. A price reduction of $5 on a pair of Lee jeans. Status, media habits, loyalty, and frequency of usage than advertising and other sales tools! Includes awareness, positive brand associations, brand loyalty and brand love pair! Has to track and report on the marketer is to stimulate trial 5 on a single and. The customer/consumers retailers require promotional deals such as coupons, Bonus packs, premiums, and.. Goods and services are all of the following promotion tools work best for Kellogg 's controls the budget n't. Lens '' of the data that a system has to track and report on multiple for... Are targeted toward: 7 n't spend time thinking about brands of means are used contribute... Trial, repeat, brand loyalty and brand love cheap to obtain help marketers predict future purchasing Customers n't! Allowances just to handle a new product, what form of promotion is most effective Gillette. Advertising and other sales promotion tools is less likely to be used when goal. 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