Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. There's also one 'surprise' social network coming out of Vietnam. Get in touch with us. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Then you can access your favorite statistics via the star in the header. The ultimate list of Linkedin Statistics that you need to know in 2023. Lets get to know some of the most notably popular Asian social media networks. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. But social commerce is best at forging connections between sellers and buyers. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Listen up, marketers! Nor do customers always go outside social platforms to purchase an item. Currently, you are using a shared account. As elsewhere, social media is massively popular across Southeast Asia. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. This is according to Hootsuite's report. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. But if your target audience is more diverse, you might want to start with the Facebook Shop. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Their activity has attracted in-market audiences in droves! Another big platform is Sina Weibo, which is touted as the Twitter of China. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Close behind are Facebook and LINE, with 89.2% and 88% respectively. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. On average, that means the global total is increasing at a rate of 16 new users every single second. Now you know where to reach your customers. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. That's user-generated content, or UGC for short! Topics Social Media Users Social Media Usage Worldwide Executive Summary February 28, 2022. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. 64% will return to a store they have already bought from in the past. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Just take a look at Dove's iconic "Real Beauty" campaign. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. You need a Statista Account for unlimited access. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. You've come to the right place! Proprietary data and over 3,000 third-party sources about the most important topics. However, the number of people using social media is growing even faster. It requires dedication, planning, execution, and a genuine level of care. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Cambodia Chart. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Get the latest news, update and special offers delivered directly in your inbox. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. So, what makes TikTok so effective for marketing? Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Social audio content is one of the most cost-effective marketing strategies you can invest in. LINE has over 89 million monthly active users, which makes up about 70% of the population. Business Solutions including all features. Consumers also love to spend big. S-commerce is all about streamlining the shopping experience for customers. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. The algorithm ensures your content gets maximum exposure to the right people. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. So how can you get your customers to create UGC for you? The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Many Filipinos use it to gather news and current events. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. We also examine user trends among the major international platforms and those in China. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? View all stats Browser Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. 5). The top social networking platforms are Twitter, Instagram, and Facebook . You've come to the right place! Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Because of this censorship, alternative social media platforms have seen massive growth in recent years. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. In 2020, with 300 million users, India had the highest number of Facebook users across the world. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Statista. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. [Online]. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. A paid subscription is required for full access. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Show publisher information Moreover, 90% of these 360 million internet users go online with their smartphones. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Euro Freelancers. So, it's time for brands to jump on this trend and take advantage of it. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. to incorporate the statistic into your presentation at any time. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. 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