Why do they call it the Reptilian Brain or the Lizard Brain? Heres a simple model of the human brain that separates it into three parts, based on our evolution. You're a wildebeest and there are some scary, menacing wildebeest threatening you and that emotional state causes your limbic system to activate the reptilian brain and your heart beats faster. This was a period on planet earth where there were very little human beings. Examples of these basic behavioral responses are: dominance, aggression, seeking a mate, worship, sex, fear, rigidity, compulsiveness, obsessiveness, greed, and submission. Dominant, Assertive & Strategic. Copyright terms and licence: Fair Use, Author/Copyright holder: Apple Inc. The vast population of our planet consisted of reptiles and other animals. The limbic system is the emotional function of your brain, making you feel fear, anger, joy, or gratitude. The reptilian brain is reliable but tends to be somewhat rigid and compulsive The Limbic Brain The limbic brain emerged in the first mammals. If you have the attention, then you can start talking about the benefits of the solution you are presenting. Reptilian brain (old brain/lizard brain) . Our aim should be to train our minds to think from this place as much as possible. It is made up of gray matter. Sitting on top of that is the limbic system, the emotional part of the brain. Poker pro Maria Konnikova on how to recognize which details matter and master the science of deduction. Below is a list of the methods you can use to stimulate the 'reptilian' brain, a concept proposed by neuroscientist Paul MacLean in his 'Triune Brain' model, either to attract users or to improve their experience: Eat, drink, love What motivates us more than food, drink, and love? Other primal emotions of the reptilian brain, are self-maintenance, dominance, obsession, and compulsion. So, if you want to make an impact when giving a presentation, bring your key message at the beginning and the end of your presentation. Challenge your brain and keep it sharp. Corporations and Politicians know the power of these triggers. Well, if there are important points which need to be mentioned, then you need to wake up the reptilian brain. We all regardless of how good we think we are underestimate the effect of arousal on our behavior. Self-obsession triggers anxiety. So, as soon as you see an ad on how you can save big money or get rich quick, your lizard brain will be triggered causing you to react irrationally and in a more automatic, subconscious way. Thats your reptilian brain preparing you to get ready to fight or run. Its rarely seen in other animals. Say, "You make me so happy," to your man from time to time. Playing status games. You'll be able to use your nonverbal sexual communication to directly bypass the critical walls of a woman's conscious mind and directly touch the reptilian brain behind it that responds to sex. It enabled our ancestors to react quickly to life-threatening situations. Reptilians are a supposed alien species that came to Earth during the time of the ancient Sumerians. Breathing exercises, physical exercise, and a good night's sleep can help keep your nervous system healthy. The models showing all those beautiful clothes, are beautiful themselves thus stipulating the fact that you as a customer look inadequate. It causes you to lash out at your loved ones. The main character in this movie was addicted to buying clothes, shoes and so on because this was stimulating her reptilian brain with a good feeling about the way she looked. Ancient, ancient wiring at the base of the brain. 6 Powerful Reptilian Brain hacks to get More Control over your Life, The oldest brain region, the primal brain or. Greed and aggression are a few of the primal emotions of the reptilian brain. Djamasbi, S., Siegel, M., & Tullis, T. (2010). These dynamic characteristics can serve you well in the political world or any other profession where you have to implement a strategy to get things achieved successfully. The reptilian complex is a part of the human brain that controls emotions and human behavior. In fact, much of what we know of them is documented through Sumerian writings. Sex triggers have the ability to stimulate the following primal emotions in your reptile brain: So, placing a beautiful model next to a car, will automatically make the car more attractive, because it appeals to your reptilian brain. They contrast the painful situation of having an unhealthy body with too much fat with the after situation where you will have a healthy and slim body. The lizard brain does not learn from its mistakes. (Fun fact: Brain scans of social media addicts are similar to those of drug-dependent brains. The reptilian brain only understands visual images while the optic nerve is directly connected to your lizard brain. The limbic brain shapes a lot of our behavior and relationships. Energy is diverted from his stomach which is why we sometimes feel butterflies when feeling stress. Join 310,808 It is also responsible for our memories and keeps track of pleasant and unpleasant experiences. It is in charge of feeding, fighting, fleeing and reproduction. The Reptilian Brain is the part of your mind which deals with basic bodily functions such as pumping your heart, breathing of the lungs, and the regulation of all chemical processes going on in your body. Eat mindlessly. Your brain consists of three different parts. Their focus is on getting through each day. Flipping out when authority is challenged. The reptilian brain enables survival but curtails the functioning of the neocortex. Our primal instincts heavily influence our behavior. It is not always possible to make projects very tangible, thats why most projects rely on dashboards and status reports to make the project visible. This makes the benefits not only tangible, but it serves also as social proof. The higher the contrast, the better you come across. But why is that, do you think? The reptilian brain, the oldest of the three brain systems, consists of the brain stem and cerebellum. Andwe can alter our brains state simply by controlling how we inhale and exhale. Here is how it works - When a man hears these special words, his brain releases something called the "Bonding Chemical" throughout his body that makes his heartbeat rise, gets him excited & a delicious feeling of love erupts inside him. The reptilian brain controls the body's vital functions. Which of the 6 Reptilian Brain Hacks do you use and what are your experiences with it? 95% of your serotonin is produced in the gut. The human brain consists of billions of nerve cells called neurons. Even something as simple as walking can totally change your mental state. I remember my father when he was researching his next car he wanted to buy. Then it's very easy to think of layer on top, this cortical area, commanding your second layer, your limbic system to have an emotional response. There are three sections to the brain: The outer, the middle, and the reptilian. If you want to make sure that you achieve your goals, you will want to use mental contrasting so that you will have your reptilian brain in your corner. Get rid of habits and addictions that trigger your reptilian brain. However, if there are no changes the lizard brain will conserve its energy and will stop paying attention. Night Owls. The reptilian brain, as proposed by Paul MacLean in the 1960s in The Triune Brain in Evolution, was thought to have been one of the three separate brains us humans . The world has changed and there are very few things out there that actually threaten our survival. Now, this is an oversimplified model. Therefore, if a lawyer can make a juror feel threatened, the lawyer makes an appeal to the juror's reptilian brain and virtually assures a victory. The number of neurons in the human brain is estimated to be about 100 billion. Synapses are gaps between neurons. Copyright 2007-2023 & BIG THINK, BIG THINK PLUS, SMARTER FASTER trademarks owned by Freethink Media, Inc. All rights reserved. The first developmental stage is the reptilian brain, and forms the floor to our . Run. Sex is a very powerful trigger, and it will often bypass your critical thinking thereby making you more receptive to persuasion. This is a broadly simplifying way to think about aspects of brain function when it comes to behavior. As a consequence, our instinctive social behaviors are not fully adapted to the modern way of life. If you want to motivate yourself, or others, or you want to sell your ideas and convince others to take actionyou will need to know how you trigger a man's reptilian brain.Well, here are 6 specific ways to accomplish just that: Knowing how the reptilian brain operates, gives you the insight to become better in managing your reptile brain. The Neocortex is the outermost layer of the brain and is linked with high-level cognitive abilities. It's monitoring your blood glucose levels that's releasing hormones that are essential to sort of every day shop keeping. If I order a pizza with our local Dominos pizza service, then since a year or so, I can follow exactly when the pizza will be delivered at my door, via their online ordering system. Your heart rate shoots up, breathing quickens, and muscles tense up. This leads to the following 3 core functions of the Reptilian Brain: The Reptilian Brain dominates the bodys physical need for calories.It also controls other instinctual needs. As you can see in this picture of the Triune Brain, there are 3 distinct brain regions: By the way the whole idea of you having only three brain parts (aka the Triune Brain theory of dr. Maclean) has already evolved in brain science as you can read here. The reptilian brain is part of your subconscious mind, and its primary role is to make sure you stay alive and spread your genes. Key lesson: The more senses you trigger and associate with your products/services, the more you will appeal to your customers' emotions and influence their buying behavior. The lizard brain serves primarily for the survival of your body and genes, and it has a very animalistic way of responding. Thes, The 5 Stages in the Design Thinking Process. MacLean called it the Reptilian Brain. The "Reptilian Brain" and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys. Research shows that the prefrontal cortex and medial temporal cortex the regions that control thinking and memory are larger in people who exercise regularly. While the reptilian brain only understands visual images, and dont understand words, you have to make your value proposition as tangible as possible when presenting a proposal for a new project, for example. The reptilian brain, composed of the basal ganglia (striatum) and brainstem, is involved with primitive drives related to thirst, hunger, sexuality, and territoriality, as well as habits and. to learn about core concepts of UX design. More importantly, when he hears these words from YOU, he will feel you in his heart, find you in The lizard brain is another synonym for the reptilian brain. This is also related to the concept of hedonic adaptation. Furthermore, by understanding your lizard brain, and by learning the 6 reptilian brain hacks you will be able to take back control over your lizard brain you will take back control over your life you will know how to get the attention of other people when you want it you will be able to motivate yourself when you need it you will see more opportunities even when others don't see them. This contrasts with adverts targeted at the male reptilian brain, where women are generally younger, wear fewer clothes, and are involved in any activity that shows off their physical attributes. Theres a reason they use hot models in revealing outfits to advertise everything from clothing to alcohol to deodorants to cars (Sex sells). Your mental filters are controlled by this part of your mind. If you can train yourself to take just 6-8 breaths a minute, you will have much more control over your behavior. I will attempt to describe this without using all the long words that McLean used. Those three brains are not only different from each other they even compete with each other! It is made up of three different areas. Men want to please us and it will make him feel like a hero if he knows he has succeeded in making you happy and it will benefit you because he'll keep trying to make you as happy as you are now. All the regulatory stuff. According to the famous psychiatrist and neuroscientist, human beings of today have continued to maintain three basic structures: a reptilian brain, a limbic system, and a brain that is new and complex, responsible for higher functions, the neocortex. By looking at genes in human and mouse neurons the brain cells that store information and the glia, the cells that support the neurons, the scientists found that reptiles' brain cells weren't actually all that different from our own. This means that it will always be very alert to changes to evaluate danger. Download our free ebook The Basics of User Experience Design The Reptilian Brain drives us to always be as efficient with our evolutionary strategies. . When you want users or consumers to sit up, listen, and take notice of something, you might need to use threatening signals. I was curious why Dominos bothered to give me all that information, but it turned out that this was designed to alleviate the pain of most customers (not me by the way) that they didnt know when the pizza would arrive. Check our frequentlyaskedquestions. It chases pleasure. It gives us the power of abstract thoughts, language, imagination, and higher-order thinking like thinking about thinking. Forget the benefits for a second. What type of triggers does your Reptilian Brain has? If you can take out a few minutes every week, I promise to helpyou develop a strong understanding of how your mind works. The mammalian cortex is the part of the brain that controls movement. When one of these triggers are fired off, the lizard brain dominates the neocortex resulting in subconscious irrational behavior. This signals danger to the user and stimulates the reptilian brain to force the user into action. Stress Triggers Our Reptilian Brain Psychologists have learnt that in order to treat patients with post . Reptile theory was first articulated by David Ball and Don C. Keenan in Reptile: The 2009 Manual of the Plaintiff's Revolution. Have you ever bought something on an impulse, and regretted it later? Not much. Make music. The Reptilian Brain is developmentally the oldest since it is fully functional while we are still in the womb. Theres something magical about nature that melts away stress. Subscribe for videos on becoming superhuman: https://goo.gl/TSDCuvDid you know you have a crocodile brain? Nurturing them will bring you a strong sense of fulfillment. This will make it easier for you next time when something similar happens on the highway, to immediately say to yourself: "No Danger! This stimulates the lizard brain, of course, to want to be attractive, resulting in an obsessive buying behavior. These triggers are interconnected because money is often used to gain power and social status, and power is also used to obtain social status. The best way to get the attention of your audience is to answer the Whats in it for me question as quickly as possible, because that will satisfy their reptilian brain. Working out just makes you feel incredibly good. Not only are we highly susceptible to the power of images, but we are particularly so when it comes to moving images. The reptilian brain, also known as the R complex or reptilian complex, is the one we share with other mammals and reptiles. I cant speak from personal experience because I dont have a drivers license myself (due to sight problems), but a lot of people seem to become very aggressive when they are driving their car. Mindfulness gives you the ability to choose your response in difficult situations. With a better understanding of how each part of the brain functions, we can have more mindful thoughts that will influence more favorable decision-making and outcomes in life. If we live in a constant state of fear and stress, well never be able to rise above our primal urges. The primal brain is relatively uncultured; it is interested mainly in distinguishing things that are good or personally beneficial from anything else in our environment. The big question is then of course, what will you tell in the middle of your presentation? Creating scenarios that trigger our reptilian brain is not difficult, but they must be realistic, natural, and almost dreamlike so as to capture the viewer's attention and engender the emotional responses you intend. So, only if your reptilian brain determines that something is worth paying attention to, your subconscious mind, and your conscious mind will have a chance to pay attention as well. The human brain is far more complex. What we do know is that at some point during the Sumerian reign, the Anunna (which translates to gods) came from the sky and settled on the earth. This mode triggers the adrenal gland, an endocrine gland on the top of your kidneys. Thats what this article is about. Then it will start to pay attention again. Youve probably heard them a thousand times. This will calm down your reptilian brain, and this will give your neocortex or critical thinking the chance to step in the process. I believe this is the key to overcoming the adverse effects of the Reptilian Brain. Characteristics of the Reptilian brain include dominance (dominate or be dominated), aggression, sex and seeking a mate, rigidity, obsessiveness, compulsiveness, worship, fear, submission and greed. Our bodies have evolved to require the stresses inherent in physical activity to grow and function properly. And at times, downright like animals. 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